04
GARDN
Digital Data Visualization
Project Objective: Through team collaboration, design a digital data visualization experience or product that transforms a dataset into an interactive, exploratory interface.
5 WEEKS
Time Line
Year
2026
Disciplines
PRODUCT DESIGN, UX DESIGN, UI DESIGN
Background
We were tasked with creating an application from scratch using three main identifiers. The application must solve an issue for a demographic whose needs are overlooked.
Scenario
Festival Or Public Event
We wanted to re-envision the festival experience by creating a tool that helps first-time navigators while also elevating the overall experience of music festivals and other public events.
Persona
The First-Time Navigator
We designed for festival goers attending the event for the first time who may feel unsure about how to move through the space. Our goal was to create an experience that encourages exploration while helping users feel more comfortable navigating the festival grounds.
Modifier
Engaging
GARDN introduces a new way to experience live music. It provides guidance on venue locations and lineup information while offering an engaging, low-cost secondary activity that helps users feel more immersed in the festival experience.
Competitors
According to Students at WWU, Music Festivals are:
“theres so little do to outside of the performances”
“pretty confusing to navigate at first”
“theres a lack of activities to do unless your 21”
“intimidating and overwhelming at first”
According to Students at WWU, Kiosks are:
“alright at way-finding, but a lot of them are really slow and frustrating.”
“a little glitchy and slow, kind of convoluted.”
“only decent once I’ve used were at McDonald’s… so many popups.”
“pretty simple and boring, I’ve never really thought about a kiosk before. ”
Product Statement
“We are designing for a festival attendeewho struggles with navigating new spacesbecause of complicated venue layouts, crowded spaces, and a lack of engaging event features.”
Meet Dennis -
An frequent, outgoing Music Festival attendee
Color & Text Pallet
Component Library
Site Map
Our site map is designed to prioritize ease of use and exploration, ensuring it feels approachable within the festival environment. The navigation was intentionally kept minimal to support quick, intuitive interactions with the kiosk, allowing users to access key information without friction.
Lo-Fi
First Wire-Frames
Lo-Fi
First round of revisions, Implementing Brand Idenitity
Mid-Fi
Second round of revisions. Creating assets
High-Fi
After User Testing, Implementing smart animation and motion
Testing and Analysis
Overall navigation was generally clear and fast for users. The scavenger hunt navigation was not very intuitive. The arrows used during the hunt were unclear and did not clearly communicate their purpose. Users struggled to locate or understand the scan function for the hunt. Some users felt stuck on the home page while trying to begin the scavenger hunt.
Final Wireframes
Festival Map Navigation
Using recognizable icons and recommended spots bar to create intuitive, quick navigation
Photo Booth & Festival Info
Created Interactive festival info page and photo booth feature with playful visuals consistent with festival iconography
Scavenger Hunt Navigation
Quick and easy navigation that features a drop-down menu for efficient searching, using bold and identifiable icons.
The Future of GARDN
To ensure that our buttons and color schemes are accessible to a wide variety of users, especially in a night time setting.
Refined Accessibility
Light Mode Interface
We would also explore a light-mode interface that would be dynamic with the time of day
Include how users would acquire the key chain for our scavenger hunt activity, and also look further into RFID systems and how we could integrate that with GARDN
Expanding Technology